Jace Anderson (a member of the Sunrise Rotary Club) and the Manager of the Destination Marketing Office spoke about the impact the community has on visitors and some of the "hidden gems" that locals take for granted but are so important to visitors.  He spoke first about promotions, through the magazine "Experience Medicine Hat".  It helps build awareness of the activities and benefits in the community.
He spoke about various outdoor activities, like our trails system and some of the mountain biking area's.  He used examples like the Rotary Music Festival, the MH Jazzfest. the Tongue on the Post Folk Festival, and other cultural attractions which are emerging as power ways to get visitors to come and stay.
He spoke about the capital investment in the Tourist Center which is going on, to deal with the 23,000 - 25,000 annual visitors they serve every year.  He spoke about the new Sunshine Trolley as a way to get visitors around town and how both the Historic Downtown and Historic Clay District are big draws for out of town visitors.
He spoke about "the passion for the community" which is found in service club and elsewhere and helps provide the opportunity to engage the tourists, currently tourism is the 4th largest industry in Alberta.  He answered a number of questions and was thanked by Karen Blewett.