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On Monday 20 October, the Rotary Club of Medicine Hat had the pleasure of welcoming guest speaker Jace Anderson - woolen Nepali cap and all! As many know, Jace is the Executive Director of Tourism Medicine Hat. He carries the position with aplomb, passion, motivation and vision. Here's his account of his time with us Rotarians during our noon meeting: "During what is Rotary Economic and Community Development Month, it was my pleasure to speak on behalf of Tourism Medicine Hat. With a lively and engaging question and answer portion throughout, we talked about tourisms work at the intersection of the visitor economy and economic development. About how destination development efforts benefit both the resident and visitor. We touched on empathy in marketing. Gas City and community branding too. Lively and engaging. I was able to introduce Nick in his recent role with the Medicine Hat Sport and Event Council. We agreed that food and drink can inspire visitation. I highlighted our Savour Albertas South campaign - particularly how 3 weeks of Farm to Fork kicks off on November 1. We will see 70+ local and regional restaurants along Highway 3 all featuring locally sourced menu items. So good. We talked about our Sunshine Trolleys, and how their usage and visibility in the community has grown significantly again in 2025. We expect as many as 90 school classroom tours (2400+ local kids and educators). 300 total trips this year. Our busiest year yet. I was sure to celebrate the incredible support from South Country Coop and two local Rotary Clubs who have made contributions that help to make it all possible. We talked briefly about the Visitor Information Centre, and how it is uniquely positioned to provide long haul travelers with compelling invitations to linger in our region. How in 2025 we saw more than 40 US states check in, and more than 39 unique international countries too. We talked live music, and the power/benefit to pride-of-place that a cultural community builds when it consistently outperforms expectations. Jazzfest and the Rotary Music Festival were just two we noted. It all stitches together into a fabric and a tapestry that is Medicine Hat and Southeast Alberta. I probably mentioned that visitation leads to relocation... and that it all starts with a visit. And we talked about my hat. The woolen Nepali hat. I told the story how I almost lost this particular hat once. The Rotary Club members were vary gracious, I likely went over time. It was a wonderful way to spend a Monday. I love the hat". And we love you, Jace! Thank you for an interesting, lively, entertaining presentation. And thank you for being the tourism kingpin in our city! |